To understand what exactly is Digital Marketing we may need to understand the role and various processes in Marketing, and also the interventions and the value added by Technology in each of those marketing practices and processes. In-principally Digital Marketing is the marketing using Digital Technology with an underlying objective of attaining Business Goals. The […]
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While discussing the importance of Forum Postings in Digital Marketing, it would be very important to have a certain level of understanding of Digital Marketing, Forums, and Social Media Platforms. Digital Marketing Digital Marketing is the management of the company\’s Digital Assets and communications with the users and communities. The company’s website, its Blogs, e-mail
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Digital Asset Management is the Strategic Utilization of Digital Resources and Capabilities to obtain Competitive-Advantage in the Market. Superior Digital Assets enable the company to manage the market forces (Porter\’s Five Forces) in its favor and earn super-natural profits. Any business runs on Assets, whether Intellectual Assets like Patents, technical know-how, skills, etc.; Physical Assets
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Online Marketing Business refers to the strategic use of Digital Resources and capabilities to obtain a competitive advantage in the market and achieve marketing objectives in support of overall business goals. An external agency that has expertise in online business promotions, marketing planning, and execution is known as Digital Marketing Agency. Traditionally, companies utilize resources
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Marketing …..As per the American Marketing Association (AMA), marketing can be defined as \”The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.\” The above-stated terms like creation, communication, and delivery essentially include customer insights; design innovation & system efficiency; customer communications;
Digital Marketing, Transforming Customer Insight into Customer Delight! Read More »
Internet Marketing employs technology (Mobile/Desktop) to monitor customers\’ online interactions (Facebook, Twitter, LinkedIn, YouTube, e-commerce websites, blogs, online communities/forums, Google search, etc..) and learns their buying behaviors at individual levels (through Big Data Analytics like Google Analytics platform). This learning and analysis capability has helped companies to transform customer insights into customer delight. Identity Vs.
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In this article, you will learn about the typical purchasing process and the underlying value-buying for customers. This will help urban dwellers and modern customers to be smart customers by adopting a standard and scientific framework in future purchasing and be able to handle an ever-growing list of competitive alternatives. As a customer, we purchase
Urban Customers, Purchasing Process, and Value-Buying! Read More »
Shopping style, especially in urban areas has changed considerably. Consumers prefer to search and analyze online before making a purchase decision. A permanent shift in retail transactions towards e-commerce has taken place. This transition seems to stabilize in the future which is evident from the historical data and future projections from experts. e-Commerce Statistics As
e-Commerce, B2B or B2C; The Customer is King! Read More »
