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How e-Commerce has Changed the Marketing of Goods?

1 Comment / e-Commerce / UnZip Marketing

e-commerce has changed the marketing of goods by bringing a transformation in the customer-manufacturer relationship. The term e-commerce was coined and first employed by Dr. Robert Jacobson, Principal Consultant to the California State Assembly’s Utilities & Commerce Committee, in the title and text of California’s Electronic Commerce Act, carried by the late Committee Chairwoman Gwen Moore […]

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e-Commerce, B2B or B2C; The Customer is King!

Shopping style, especially in urban areas has changed considerably. Consumers prefer to search and analyze online before making a purchase decision. A permanent shift in retail transactions towards e-commerce has taken place. This transition seems to stabilize in the future which is evident from the historical data and future projections from experts. e-Commerce Statistics As