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Digital Marketing, Transforming Customer Insight into Customer Delight!

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Marketing …..As per the American Marketing Association (AMA), marketing can be defined as \”The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.\” The above-stated terms like creation, communication, and delivery essentially include customer insights; design innovation & system efficiency; customer communications; […]

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Internet Marketing, How Marketing Is Getting Digital?

Internet Marketing employs technology (Mobile/Desktop) to monitor customers\’ online interactions (Facebook, Twitter, LinkedIn, YouTube, e-commerce websites, blogs, online communities/forums, Google search, etc..) and learns their buying behaviors at individual levels (through Big Data Analytics like Google Analytics platform). This learning and analysis capability has helped companies to transform customer insights into customer delight. Identity Vs.