Digital marketing has become a crucial aspect of modern business. It is no longer enough to rely on traditional marketing methods. In today\’s highly competitive environment, companies must leverage digital marketing to reach their target audience and stay ahead of the competition. On the other hand, the food and beverage industry is a highly competitive […]
Digital Marketing Strategy for Food and Beverage Companies. Read More »
Search Engine Optimization (SEO) is an integral part of any Digital Marketing strategy. Search Engine Optimization (SEO) is the process of optimizing websites, blogs, and other digital content to rank high on search engine results pages (SERPs) such as Google, Bing, and Yahoo and help increase the visibility of a website on search engine result
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Email marketing has been one of the most effective digital marketing strategies for a long time. It allows businesses to reach out to their customers and potential customers directly and effectively. However, with the increasing amount of emails we receive every day, it is becoming increasingly difficult for businesses to stand out from the crowd
How to Create Personalised Emails for Email Marketing Campaigns? Read More »
Email marketing is a powerful tool for businesses to connect with their customers and prospects. It allows businesses to reach a large audience quickly, easily, and cost-effectively. However, with so many businesses using email marketing, it can be difficult to stand out in a crowded inbox. That’s where ChatGPT comes in. As an expert language
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Introduction As the digital world continues to expand, businesses are looking for innovative ways to stay ahead of the competition. Digital marketing has become an integral part of business strategies in the modern era. With the rise of digital channels, businesses can now reach a wider audience and target specific demographics through various digital marketing
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Brand Management or Branding is a very strategic process and a crucial function of Marketing for any company. This process ensures positioning their Brand name such that it is either in the Consideration Set or the Choice Set of the probable buyers of their products with a distinct bias in the Brand\’s favor. For eg.,
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To understand what exactly is Digital Marketing we may need to understand the role and various processes in Marketing, and also the interventions and the value added by Technology in each of those marketing practices and processes. In-principally Digital Marketing is the marketing using Digital Technology with an underlying objective of attaining Business Goals. The
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While discussing the importance of Forum Postings in Digital Marketing, it would be very important to have a certain level of understanding of Digital Marketing, Forums, and Social Media Platforms. Digital Marketing Digital Marketing is the management of the company\’s Digital Assets and communications with the users and communities. The company’s website, its Blogs, e-mail
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Digital Asset Management is the Strategic Utilization of Digital Resources and Capabilities to obtain Competitive-Advantage in the Market. Superior Digital Assets enable the company to manage the market forces (Porter\’s Five Forces) in its favor and earn super-natural profits. Any business runs on Assets, whether Intellectual Assets like Patents, technical know-how, skills, etc.; Physical Assets
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Online Marketing Business refers to the strategic use of Digital Resources and capabilities to obtain a competitive advantage in the market and achieve marketing objectives in support of overall business goals. An external agency that has expertise in online business promotions, marketing planning, and execution is known as Digital Marketing Agency. Traditionally, companies utilize resources
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