User-Generated Content (UGC) Strategies: Harnessing the Power of Customer Advocacy
What is User-Generated Content (UGC)? User-Generated Content (UGC) refers to any type of content that is voluntarily created and shared by customers or users about a brand, product, or service. It is content that is produced by consumers rather than the brand or its marketing team. UGC can take various forms, such as text-based reviews, […]
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