Consumer Behavior Archives -

Value; its Classification, Hierarchy, and Transaction

The ‘VALUE’ determines a very important role in every transaction between buyers and sellers. Transactions are sustainable wherein the mutual exchange of value is higher as compared to the underlying costs/expenses. What is Value? As a customer, you would wish to maximize the Perceived Value while you spend your money and make a purchase. You […]

Urban Customers, Purchasing Process, and Value-Buying!

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In this article, you will learn about the typical purchasing process and the underlying value-buying for customers. This will help urban dwellers and modern customers to be smart customers by adopting a standard and scientific framework in future purchasing and be able to handle an ever-growing list of competitive alternatives. As a customer, we purchase

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