How Digital Asset Management Powers Digital Transformation?
Digital Asset Management is the Strategic Utilization of Digital Resources and Capabilities to obtain Competitive-Advantage in the Market. Superior Digital Assets enable the company to
Online Marketing Business, What is a Digital Marketing Agency?
Online Marketing Business refers to the strategic use of Digital Resources and capabilities to obtain a competitive advantage in the market and achieve marketing objectives
Digital Marketing, Transforming Customer Insight into Customer Delight!
Marketing …..As per the American Marketing Association (AMA), marketing can be defined as \”The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings
Internet Marketing, How Marketing Is Getting Digital?
Internet Marketing employs technology (Mobile/Desktop) to monitor customers\’ online interactions (Facebook, Twitter, LinkedIn, YouTube, e-commerce websites, blogs, online communities/forums, Google search, etc..) and learns their
Augmented Reality and Virtual Reality, the Core Technologies behind Metaverse!
Our perception of the surrounding environment is based upon the interaction between our natural senses and the surrounding environment. As you know, we sense any
Smart and Connected, Internet of Things(IoT), and Industrial IoT.
The progression from Mechanization (Industry 1.0) to Electrification (Industry 2.0) to Computation (Industry 3.0) and to Connectivity (Industry 4.0, IoT, and IIoT) is evident today.
Urban Customers, Purchasing Process, and Value-Buying!
In this article, you will learn about the typical purchasing process and the underlying value-buying for customers. This will help urban dwellers and modern customers
Human and Technology, Is there a Fine and Deeper Connection?
We all understand that \”Necessity is the mother of all inventions\”. This fundamental truth might have played well right from the inception of human being
e-Commerce, B2B or B2C; The Customer is King!
Shopping style, especially in urban areas has changed considerably. Consumers prefer to search and analyze online before making a purchase decision. A permanent shift in