In this article, you will learn about the typical purchasing process and the underlying value-buying for customers. This will help urban dwellers and modern customers to be smart customers by adopting a standard and scientific framework in future purchasing and be able to handle an ever-growing list of competitive alternatives. As a customer, we purchase […]
Urban Customers, Purchasing Process, and Value-Buying! Read More »
We all understand that \”Necessity is the mother of all inventions\”. This fundamental truth might have played well right from the inception of human being to the current state. Today human has not only become well-structured social being but has a unique mental consciousness along with subconsciousness and unconsciousness. Technology which is one of the
Human and Technology, Is there a Fine and Deeper Connection? Read More »
Shopping style, especially in urban areas has changed considerably. Consumers prefer to search and analyze online before making a purchase decision. A permanent shift in retail transactions towards e-commerce has taken place. This transition seems to stabilize in the future which is evident from the historical data and future projections from experts. e-Commerce Statistics As
e-Commerce, B2B or B2C; The Customer is King! Read More »
