UnZip Marketing

3 Factors Changing the Face of Today\’s Marketing Communications

Leave a Comment / Marketing /

Marketing communications are the messages and media that marketers use to communicate with the target markets. For example, marketing communications may include traditional advertising, Online advertising, social marketing, Webinars, Forum messages, etc… Depending upon the event and the strategy, different messages are created and communicated to the market to have a pre-determined impact. However, please consider […]

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What is Lifestyle Marketing?

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Lifestyle Marketing comprises two terms Lifestyle and Marketing. When you look at both words separately, consider their individual meanings, and then club them together, you can easily demystify the term Lifestyle Marketing. Lifestyle The term Lifestyle pertains to the choices, likes & dislikes, aspirations, behaviors, etc. of the target customers in their respective day-to-day lives. You may also

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What Exactly is Digital Marketing?

Leave a Comment / Digital Marketing /

To understand what exactly is Digital Marketing we may need to understand the role and various processes in Marketing, and also the interventions and the value added by Technology in each of those marketing practices and processes. In-principally Digital Marketing is the marketing using Digital Technology with an underlying objective of attaining Business Goals. The

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Why are Forum Postings Important for Digital Marketing?

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While discussing the importance of Forum Postings in Digital Marketing, it would be very important to have a certain level of understanding of Digital Marketing, Forums, and Social Media Platforms. Digital Marketing Digital Marketing is the management of the company\’s Digital Assets and communications with the users and communities. The company’s website, its Blogs, e-mail

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How Digital Asset Management Powers Digital Transformation?

1 Comment / Digital Marketing /

Digital Asset Management is the Strategic Utilization of Digital Resources and Capabilities to obtain Competitive-Advantage in the Market. Superior Digital Assets enable the company to manage the market forces (Porter\’s Five Forces) in its favor and earn super-natural profits. Any business runs on Assets, whether Intellectual Assets like Patents, technical know-how, skills, etc.; Physical Assets

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Online Marketing Business, What is a Digital Marketing Agency?

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Online Marketing Business refers to the strategic use of Digital Resources and capabilities to obtain a competitive advantage in the market and achieve marketing objectives in support of overall business goals. An external agency that has expertise in online business promotions, marketing planning, and execution is known as Digital Marketing Agency. Traditionally, companies utilize resources

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Digital Marketing, Transforming Customer Insight into Customer Delight!

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Marketing …..As per the American Marketing Association (AMA), marketing can be defined as \”The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.\” The above-stated terms like creation, communication, and delivery essentially include customer insights; design innovation & system efficiency; customer communications;

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Internet Marketing, How Marketing Is Getting Digital?

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Internet Marketing employs technology (Mobile/Desktop) to monitor customers\’ online interactions (Facebook, Twitter, LinkedIn, YouTube, e-commerce websites, blogs, online communities/forums, Google search, etc..) and learns their buying behaviors at individual levels (through Big Data Analytics like Google Analytics platform). This learning and analysis capability has helped companies to transform customer insights into customer delight. Identity Vs.

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Augmented Reality and Virtual Reality, the Core Technologies behind Metaverse!

1 Comment / AR & VR /

Our perception of the surrounding environment is based upon the interaction between our natural senses and the surrounding environment. As you know, we sense any environment (target environment) through our natural senses i.e sight, hearing, smell, taste, and touch. Based on the inputs from these senses, we create a perception of that environment in our

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Smart and Connected, Internet of Things(IoT), and Industrial IoT.

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The progression from Mechanization (Industry 1.0) to Electrification (Industry 2.0) to Computation (Industry 3.0) and to Connectivity (Industry 4.0, IoT, and IIoT) is evident today. Information technology has not only enhanced efficiency at the individual level, both for humans or machines but, has brought effectiveness to a new level through connectivity. Human is connected with

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